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School staff focus on curriculum alignment, differentiated instruction, professional development, college and career readiness, standards, and academic interventions. Is it possible that schools can lose their focus on customer service? Customers include families, community members, and all guests who visit the school website or schoolhouse.
Customer service involves the front office staff, classroom teachers, teacher assistants, custodians, counselors, and all staff members. How are customers treated when they enter your school? Ask your school staff, “What does it mean to go the extra mile for the customer?” Do families feel like the front office staff answers the phone in a professional manner? Do teachers fire off emails when they are upset with students or parents? How do schools analyze the way they are treating customers?
Six Ways To Pour Some Sugar On The Customer:
The school website is the new front door. Families and community members make a judgment about your school before they arrive in the front office. Is your school website customer friendly? If you have a focus on technology integration, does your school website look like it was created in 1990? Does your website offer a welcome message or invite families to visit the school? If Open House was the biggest event between 1980-2000, then the school website opens your school to more than the all of the guests who attended Open House during that 20 year span. Your school is connected with the world. What kind of message are you sending? Would a family in Florida view your site and want to buy a house in your community, based on the information and message on your website?
Customer service involves phone skills, email etiquette, communication skills, and the way the customer is treated when they spend time at your school. Which restaurants come to mind when you think of outstanding customer service? Have you ever had poor customer service at a hotel? Have you ever visited a church and felt like none of the members knew you were in attendance? Customer service is easy to identify, especially when we are the recipient of poor customer service. When families have a bad experience at your school, they will spread the word throughout the community and through social media. As communities build more charter schools, private schools, and home school organizations, customers will walk rather than talk.
The media may promote your school once or twice a year. Administrators and teachers can promote the school on a weekly basis by posting on a school or teacher blog. Pictures from field trips, class projects, community service, guest speakers, and student awards can assist in communicating with families. Most blogs allow for families to forward the message to their family and friends via Twitter, Facebook, and other social media. Blogs also allow for two-way communication. The traditional method of communicating with families was a flyer in a second grade student’s backpack. With a blog, the school can communicate with families and families can post comments or ask questions about the event before their child arrives home.
Several schools host a Principal’s Coffee Hour once monthly. There is usually a topic that the principal or a guest speaker shares with families. The highlight of any Principal’s Coffee Hour is the time that families are able to share their opinions, ask questions, and brainstorm ways to support all students. Coffee Hour provides a monthly time for two-way communication. Parents will provide you with their opinions and they will feel respected because the school provided a forum for adult conversation about their most prized possession, their child. How is your school promoting two-way communication with families and stakeholders?
Twitter allows home-to-school and school-to-home communication. Families can receive updates from the school. While Twitter may not work for all families, it is a great tool. Most schools see social media as one form of communication. The sign in front of the school reaches some families, the school website reaches others, and a flyer may still work for families without a computer or a Smartphone. The reason I feel like schools should consider Twitter is because it allows families to forward or reply to each tweet. If you have ever been in a relationship with someone you realize the importance of two-way communication. A strong relationship between families and school staff will improve your customer service and customer satisfaction.
As the number of people with Smartphones increases, your school should consider a school app. “Smartphone vendors shipped 216.2 million units in the first quarter of 2013, which accounted for 51.6 percent of the worldwide mobile phone market” (Bean, April 16, 2013). If the school website is the new front door in 2013, then the school app may be the new front door of the future. An app can combine all of the items highlighted in this article. A school app may not be nice to have, but the next step in your communication and customer-service plan.
Most schools have a professional development plan, school improvement plan, and a curriculum map. I have rarely seen a school’s customer service plan. When it comes to service, if you fail to plan you may be planning to fail. Jeff Bezos, CEO of Amazon.com, said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” There are only two kinds of schools; those with outstanding customer service and those without outstanding customer service. On a scale of 1-10, how would you rank the customer service at your school?
Questions for School Staff to Consider
1. Does our school provide outstanding customer service?
2. What are our weaknesses? What action steps do we need to take to improve?
3. What are the characteristics of outstanding customer service?
(Share your own experiences in school and non-school settings)
4. What can we measure every 18 weeks (semester) to analyze our efforts to provide customer service?
5. Do we have a school plan outlining what customer service looks like?
(Think Chick-fil-A; It doesn’t matter if the manager or a teenager provides you with service. There is consistency within and across stores).
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etire the school newsletter. Start a school blog
Many prefer to read news online
According to research published last year by Pew Research, a substantial percentage of leading newspaper readers get their news digitally. Currently, 55 percent of New York Times readers say they prefer to access news on a computer or mobile device, as do 48 percent of regular USA Today and 44 percent of Wall Street Journal readers. While this isn’t proof that nearly 50 percent of your readers prefer to access school news online, there’s a good chance that they do.
Blogs are current
By the time parents receive their monthly newsletter, much of the information is already outdated. Who wants to read about the “big game” or a service learning project three weeks after it happened? Blogs allow you to update readers as newsworthy events are taking place—not after. Another thing to keep in mind is that event information (dates, times, etc.) changes. Once a newsletter has been printed and shipped, there’s no going back. Blogs give you the flexibility to make changes whenever you want.
Blogs will save you money
Most blogging platforms are free. No more printing and shipping costs; no more envelope licking; no more label printing. If you are concerned about alienating parents who are less tech-savvy or prefer to read print, send home a survey and find out who your readers are and how they prefer to access school news.
Blogs provide a rich, multi-media experience
Unlike print, which is linear and static, blogs allow you to easily integrate video, audio, photos and text. Now you can show, not simply tell, parents what’s going on in school. You’ll be surprised at how capturing students “in the moment” and posting pictures and videos of them throughout the day will impact parent engagement.
There are dozens (probably more) of blogging platforms to choose from and most of them are free. Blogger, for example, is Google’s free blogging service. It only takes minutes to set up and you can customize the theme and color of your site. If you already have a Gmail account, there’s good news: You’ve got a Blogger account too. Simply sign into Gmail and select “Blogger” from the “more” menu. Other blogging platforms you might check out include WordPress.com, Blog.com, or even TypePad Micro.
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Recently, I worked with Steve Hargadon of Classroom 2.0 at an educational conference in Jacksonville, Florida. Steve is a marvelous conversationalist and has fantastic stories to share.
In the car on the way to the conference, Steve and I were discussing the “institution” of school and the “system” of school. The largest part of our conversation centered around the fact that we have, collectively as a nation, created a massive operation for educating children that does not work. Students are not graduating with the skills they need to be successful in the world they are graduating into. No surprise to many of you reading this--it isn’t “new” news. We know it’s not working.
The “institution” is the bureaucratic, policy side of public education that demands that “each get some.” The “system” is the mechanism for delivering the “some” to all. The good ideas that created the system and thus the institution around it are lost in the shuffle. Doing what’s best for kids and doing what’s fair for all have each become a separate megalopolis each on a separate continent.
Education has become so institutionalized that the act of “doing” something equates to readiness for the next checked off item on the “to do” list of instructional practice. The ebb and flow of “doing” becomes the barometer for success as measured by standardized high stakes tests that, in one moment, assess a student’s ability to “do school,” measure a teacher’s effectiveness, and be a checks and balances sheet to maintain the system as directed by the institution.
Note that in the previous paragraph, the word “learning” was not used. In a Huffington Post article from last March, Connie Yowell describes education as what institutions do and learning as what people do. What’s happening, though, is the system and the institution are methodically destroying learning. I think it’s high time we refocus on the learner.
My friend and colleague Jennifer Borgioli recently wrote a piece for the Gotham Schools blog about standardized testing, in the wake of the recent Common Core aligned New York state tests. In the blog post, she describes learning as a construct. We can measure variables that indicate that learning is happening but cannot quantify the whole of what learning means. In Jen’s words, we can’t “pull out a child’s brain, slap it on a scale, and say, yup, they’ve learned this much.”
The system and the institution would have you believe that it is possible to well quantify the learning with one high-stakes assessment that serves as a good indicator of year to year growth, how well a teacher teaches, and whether or not the school as a whole is an effective system. The problem is with the variables. In science, we draw conclusions based on the experimentation of one variable at a time, a process approach that helps winnow the possible outcomes of comparative observation. In our current model, the system and the institution are on a multi-variable train that not only amounts to bad science but, in turn, leads to bad practices.
Case in point: A few weeks ago, students in New York State took the first version of the new Common Core aligned tests. They were asked questions that were more rigorous than ever before in an attempt to measure the learning of the Common Core standards. The stories that came out of the woodwork over the course of the week involved students walking out of the test, kids crying, kids unable to finish, kids just giving up, etc. The test was designed to measure the degree to which the students met the Common Core standards. The test does not allow for variations in home environment, parental support, socioeconomic status, etc., all of which are variables that are not necessarily considered as important but in the end, majorly affect the data collected. (Other variables here would also include teacher support, teacher training, schools as systems supporting the standards versus pocket buy-in, etc.)
The test was designed to evaluate the system and perpetuate the institution. The tests in other states that are being designed to evaluate the “learning” are all heading in the same direction.
Do we want our students ready for college and careers? Absolutely.
Do we want them ready to meet the challenges of the world they will graduate into? You betcha.
Do we need assessment? Of course.
Do we want them suffering through assessments that were designed with the institution/system rather than the child in mind? Not at all.
Steve and I discussed how the people with the best ideas are usually not the ones running the companies that develop and market and sell the product that the idea people generated. Wonderful ideas are snagged up by companies or companies are created around them. In order to sell to the masses you need a system set up for production and delivery. You also need an institution to maintain and advance the ideas, normalizing everything for the benefit of impacting the most people possible to increase the bottom line over time.
The problem though, lies in the fact that once the ideas/learning lose the focus of priority in favor of the system or the institution because of a mistaken belief that “some” of the original ideas are best for “most” in the system, the system falters. How well does that work when the institution or the system becomes the priority? You tell me: Polaroid. Enron. Commodore. Hollywood Video. Madoff Investment Securities. The list is long...
Assessment is not bad. In a previous blog post, I wrote about why in the world we would practice for a game we never played or rehearse for a performance we never give? I also don’t disagree with checks and balances in the system, but the system must have integrity. That integrity lies in the priority of keeping the learner at the center. That means that we must not only find ways to more rationally assess students without causing complete psychological breakdowns on test days but also that we address some of the other variables that the system and the institution keep in the periphery, primarily poverty and family/environmental support.
Hmmm. “Test days.” Now that I’ve said those words specifically, perhaps that’s the beginning of the new conversation. Instead of the grimness of the dark and scary hell week of assessments, perhaps we start looking at what can be embedded in instruction. Perhaps we look at leveraging opportunities for choice and differentiated products through performance tasks and problem-based scenarios that not only generate a product but also are a launching pad for the next learning moment. These aren’t new ideas. I’m not innovating here. I am talking about something though that is difficult for institutionalized implementation. It is difficult for systemic production and delivery. It’s expensive and messy and would involve much more local control.
We can send a man to the moon but we are still having trouble negotiating the creation of a better assessment of student learning? I wonder how many one size fits all, end of the year, high stakes assessments those NASA engineers took before they were finally ready to, according to the system and the institution, design and implement their ideas? I wonder if Neil Armstrong and Buzz Aldrin would have been comfortable putting their lives on the line for a bunch of scientists that did REALLY well on their one moment in time, end of year state tests?
There are no easy answers here, I know that. But I also know that there are still kids at the heart of all of this. The institution and the system need to refocus on that. We have an unbelievable challenge and a massive obligation to get this right.
Originally blogged on Smartblogs.com/education. Portions added.
Upgrade Your Curriculum now available at the ASCD Bookstore
After watching the Jeff Bliss’s, viral video, as well as the remix of it, created to popularize the event even more, I was almost moved to do a reflective post on the subject. After viewing a number of supportive blog posts for the Bliss position I kind of backed off thinking that I was off base in my position. Then I read Why the Jeff Bliss story makes me want to quit by a fellow English teacher.
The end of the academic year has all teachers stressed out. After giving one's all for a year, and having it come to an end, hoping all along for the success of the students, leads one to question much of what had been done during the year, and even why it was done. When I first saw the Bliss video, I saw a kid being asked to leave the class for whatever the reason, and the kid trying to get back at the teacher. The kid began to use an attack that echoed the focus of many educators seeking to reform the system with the same rhetoric. Without knowing anything of the student, I determined he must be active on social media and had an interest in what was being said about the change in education. This was some evidence of intelligence. I also felt that everyone would see this teacher as the “devil teacher” responsible for all the ills of our system. There is probably some accuracy to both of those descriptions but I think neither is a reflection of the whole truth in this situation.
As a retired teacher I encountered many rants from students that I removed from class for disruptive behavior. What is different in this instance is the addition of social media and the educator’s perceived opposition of the position taken by the student. This was further advanced by the teacher's negative responses to the student's critique. All of this recorded and published to the world in You Tube Celebrity.
I was moved by the frustrations of the blogger who feels overwhelmed with the on going blogging, reflection, and discussion in social media about all of the turmoil in education. Much of this is flamed by the mindless, senseless and poorly planned reforms put forth by non-educators. I am not arrogant enough to think only educators can intelligently reform education, but the general feeling among educators is that the reforms are being mandated with very little educator input. That is the most frustrating part to many educators who are being targeted and maligned even by fellow educators. Educators seem to be circling the wagons and shooting to the inside.
Most educators are doing what they have been trained to do, or what is supported by their school’s culture. I hate the fact that so many teachers use the work packets to present material, but that again is what is supported by the system that they must work in. We need to improve our professional development and be open to more relevant teaching methods, employing more relevant tools for learning, as well as more relevant attitudes toward student-centric learning.
My friend and colleague Lisa Nielsen is a great student advocate and passionate education reformer. We have collaborated on a few very popular blog posts. I do not fault her for taking the side of Jeff Bliss in his rant against his teacher. Bliss made a convincing, and passionate speech against an outmoded method of teaching that stymies our system of education every day. I hope Lisa continues to follow her bliss (not the student) in supporting students in education reform. I would only hope that an “us and them” mentality does not dominate the discussion of education. There is no group more in favor of positive education reform than educators. We must keep in mind that educators are also products of the same education system that we seek to reform. They should not be the targets for the reform; they are in fact victims of that system as well. In order to educate our students, we need to first better educate our educators, and continue to educate them as part of their job. To be relevant educators, we need to be relevantly educated. That implies continuous education in a computer-driven, continuously developing culture.
I would hope that this blogger was not discouraged by the reflection and conversation going on about education reform. We need more educators involved in the discussion that has been hijacked by business profiteers and politicians. There is a planned assault on public education. We need more educators adding their voices to the needed change. We need educators to tell other educators that it is okay to give up methods of the past, that are not working in today’s system of education. It is a question of permission, as opposed to confrontation. Educators are all in favor of kids succeeding; it is but a question of how to accomplish that goal. I would encourage this blogger to hang in and continue to speak out.
If the post by this English teacher moved me, others may be moved as well. That is a skill that is not mastered by many and it is a powerful tool for change. We need more educators stepping up and speaking out if we as educators are to take back the discussion that we left to other less qualified people to dominate.
ASCD Leader to Leader (L2L) News is a monthly e-mail newsletter for ASCD constituent group leaders that builds capacity to better serve members, provides opportunities to promote and advocate for ASCD’s Whole Child Initiative, and engages groups through sharing and learning about best practices. To submit a news item for the L2L newsletter, send an e-mail to firstname.lastname@example.org.
Your To-Do List: Action Items for ASCD Leaders
Newest Policy Points Revisits A Nation at Risk
ASCD’s newest Policy Points (PDF) takes a closer look at A Nation at Risk, the 1983 report on the state of U.S. education that launched a spirited and ongoing debate about the quality of our public schools. This issue of Policy Points examines the specific recommendations of the report, the accuracy of its dire prediction about “a rising tide of mediocrity” undermining the nation’s well-being, and the evolving school reform debate the report kick-started three decades ago.
Throughout May on www.wholechildeducation.org: The New Poverty
In today’s global economic state, many families and children face reduced circumstances. These “poor kids” don’t fit the traditional stereotypes—two-thirds live in families in which at least one adult works and the percentage of poor students in many rural districts equals that in inner-city districts. In the United States, the economic downturn has dramatically changed the landscape, and districts that were previously vibrant are now dealing with unemployment, underemployment, and more transient families.
Join us as we share what new—and old—solutions we are using to support learning and ensure that each child, whatever her circumstances, is healthy, safe, engaged, supported, and challenged.
Download the Whole Child Podcast for a discussion on the current economic downturn; its result that many families and children face reduced circumstances; and implications for schools, many of which have seen drastic changes in the populations they serve and their communities. Guests include Deborah Wortham, superintendent of the School District of the City of York, Pa., and former assistant superintendent for high schools and director of professional development for Baltimore City (Md.) Public Schools; Felicia DeHaney, president and CEO of the National Black Child Development Institute; William Parrett, director of the Center for School Improvement and Policy Studies and professor of education at Boise State University; and Kathleen Budge, coordinator of the Leadership Development Program and associate professor in the Curriculum, Instruction, and Foundational Studies Department at Boise State University. Parrett and Budge are also coauthors of the 2012 ASCD book Turning High-Poverty Schools into High-Performing Schools.
ASCD Leader Voices
Arkansas Governor Signs Whole Child Legislation
Arkansas Governor Michael Beebe signed a new bill into law that promotes a whole child approach to educating the state’s children. The legislation (PDF) establishes a Whole Child Whole Community recognition program and aims to measure the comprehensive well-being of children and how well stakeholders are meeting their needs according to the five whole child tenets and their indicators as identified by ASCD.
The recognition program will acknowledge and highlight the work of Arkansas educators, parents, community members, and policymakers who support the whole child. The legislation also indicates that one purpose of the recognition program is to help spur systemic collaboration and coordination within and beyond schoolhouse doors and to promote a shift from narrowly defined student achievement and traditional education reform to broader, more comprehensive efforts that recognize the crucial out-of-school factors that influence teaching and learning. A diverse state working group will work over the course of a year to recommend a framework and process for recognizing exemplary whole child and whole community successes.
Congratulations to Arkansas ASCD, which played a crucial role in supporting the bill’s development and introduction!
Rhode Island Passes Whole Child Resolution
The Rhode Island General Assembly passed a joint resolution (PDF) supporting a whole child approach to education that ensures each child is healthy, safe, engaged, supported, and challenged.
The resolution affirms that to educate Rhode Island’s children effectively, the state must pay attention to factors within and beyond its school buildings as well as integrate efforts among schools, families, and communities. In addition, the resolution expresses the assembly’s intent to model whole child concepts in its own work and to join with other stakeholders who support the whole child.
Congratulations to Rhode Island ASCD(RIASCD), which worked hard to have this joint resolution introduced into the Rhode Island legislature!
To help the state fulfill its commitment to whole child education, ASCD and RIASCD offered some initial steps (PDF)—organized by the five whole child tenets—for educators, parents and community members, and policymakers to take. RIASCD also highlighted some of ASCD’s free resources to help the state put its whole child vision into action.
South Carolina ASCD Featured in ASCD Inservice Blog Series
Weasked some of our affiliate leaders to tell us how the implementation of the Common Core State Standards (CCSS) has been going in their home states.In the seventh post of the series, South Carolina ASCD leader Josh Patterson writes about the challenges and successes that South Carolina has had with CCSS implementation.
The Effective Principal
What we see through our research, reading, and conversations with principals and school staff is that to see what an effective principal is, don’t look at the person; look at the effects of her leadership on student achievement, school culture and climate, teacher effectiveness and satisfaction, and community relationships. As the wearers of many hats, principals are crucial to implementing meaningful and lasting school change. Read more on the Whole Child Blog.
In April, we looked at what qualities principals in today’s (and tomorrow’s) schools need to fulfill their roles as visionary, instructional, influential, and learning leaders. Listen to the Whole Child Podcast with guests Donna Snyder, manager of Whole Child Programs at ASCD; Kevin Enerson, principal of Le Sueur-Henderson High School in Minnesota (an ASCD Whole Child Network school); and Jessica Bohn, an ASCD Emerging Leader and principal of Gibsonville Elementary School in North Carolina.
Also this month on the Whole Child Podcast, we talked with educators from Oregon’s Milwaukie High School (winner of the 2013 Vision in Action: The ASCD Whole Child Award) about how they meet student and staff needs, taking challenges and turning them into opportunities for all. Guests include principal Mark Pinder, assistant principal for curriculum Michael Ralls, assistant principal for student management Tim Taylor, dean of students Donnie Siel, and teacher leader David Adams.
Have you signed up to receive the Whole Child Newsletter? Read the latest newsletter and visit the archive for more strategies, resources, and tools you can use to help ensure that each child is healthy, safe, engaged, supported, and challenged.
Something to Talk About
Killeen Independent School District Deepens Professional Development Partnership with ASCD—Killeen Independent School District (ISD)—whose more than 6,100 staff members serve approximately 42,000 students—is deepening its relationship with ASCD to meet its professional development goals. Read the full press release.
ASCD Publishes Leadership Guide on Transforming Any Teacher into a Master—ASCD is pleased to announce the release of Never Underestimate Your Teachers: Instructional Leadership for Excellence in Every Classroom by best-selling education author, renowned educator, and professional development expert Robyn R. Jackson.
Never Underestimate Your Teachers offers school leaders a new model for understanding great teaching as a combination of skill and will, and it's the first book of its kind to support leaders as they facilitate teacher growth in both areas through differentiated leadership. Jackson shows readers how to design and deliver targeted professional development to help each teacher realize his or her potential and achieve great results for the benefit of every student. Read the full press release.
New ASCD Common Core Academy Supports School Leadership Teams Across the United States—ASCD is bringing its inaugural ASCD Common Core Leadership Team Academy to Chicago August 5–8, 2013. This intensive four-day professional leadership experience offers groups of administrators, teacher leaders, and nonprofit and higher education partners an accelerated plan for putting the Common Core State Standards (CCSS) into routine practice. Read the full press release.
ASCD Summer Reading List Identifies 10 Books That Can Transform Teaching and Learning—In the spirit of promoting year-round professional development, ASCD has assembled a diverse list of books essential to educators who seek to improve their practice over the summer months. These books—organized by how they help educators transform teaching and learning—offer readers the opportunity to dive deep into the hottest topics in education, including using data to focus improvement, project-based learning, child development, and neurodiversity. All books are currently available in paperback and e-book formats. Read the full press release.
Arkansas Governor Beebe Signs Education Reform Law Supporting the Whole Child—Arkansas Governor Michael Beebe has signed a new bill into law that promotes a well-rounded whole child approach to educating the state’s children.“An Act to Establish the Whole Child– Whole Community Recognition Program; and for Other Purposes” (Senate Bill 1051[PDF]) outlines a plan for the Arkansas education system that ensures Arkansas students receive a whole child education. Read the full press release.
New ASCD Staff Expand Association’s Ability to Design, Deliver, and Evaluate Professional Development Resources—ASCD welcomes three new staff members to the association’s Program Development Work Group. Dr. Andrea Muse has accepted the position of director of research and program evaluation, Jen Thompson will serve as director of program management and process improvement, and Elizabeth Thurman has joined ASCD as director of customer engagement and product support. The additions of Muse, Thompson, and Thurman expand ASCD’s capability to design, deliver, and evaluate the crucial professional development resources today’s educators need to learn, teach, and lead. Read the full press release.
Despite the fact that blogs have been around since the 90s, classroom blogs are a relatively new phenomenon and one, we might add, that we fully endorse. If you’re skeptical about the benefits of classroom blogs or simply don’t know where to start, read on.
A blog is nothing more than an online journal where writers—both new and experienced—can share their thoughts, post pictures or music, and connect with readers. We can think of a handful of sites that will host your classroom blog for free, but we suggest stopping by Richard Byrne’s site; he’s written an excellent article that will help you pick the best platform. Now that we’ve got that out of the way, we’d like to talk about the benefits of classroom blogs.
5 reasons you should consider using classroom blogs
Classroom blogs encourage writing across the curriculum
“Writing across the curriculum,” is a pedagogical movement that began in the 80s, but the last time we checked, it’s still going strong. No longer are students simply writing in their English courses; they’re also writing in history, science, and even in their math and gym classes. Classroom blogs are a great way to meet federal and state mandated literacy standards while still allowing students to get creative with their content.
Classroom blogs are a liberating change for students
Blog posts are typically informal, short (500 words and less) and, generally speaking, you’ll find lots of paragraph breaks, bullet points, headlines, and even pictures. It’s not often that students get to use any of these things in their own work. Chances are that they’ll find blogging to be a nice change of pace from the traditional writing parameters they’re used to working within.
Classroom blogs expose students to a potential career path
One of our colleagues recently told us about a student who allegedly “hated writing.” Several weeks into the school year, she learned that this student—the same one who “hated writing”—actually wrote for several well-respected mountain biking blogs. In fact, he had worked out a partnership with a few parts manufacturers who regularly sent him bike seats, tires, helmets, and luggage carriers to review. He would try out the product for a month and then write a review for the company. Not only was he paid for his reviews, he got to keep the parts!
This student is certainly unique, but there are lots of people—apparently even people who “hate writing”—who make a sustainable living at blogging. You never know, but exposing your students to this medium just may open up a future career for them.
Classroom blogs making writing authentic
Ask your students about the purpose of their writing or their intended audience. Most likely, they’ll say, “I don’t know” and “You’re the audience.” These are fair answers. Most of our students write because they have to. And while we can ask them to write to a hypothetical audience, they know darn well that we’re the audience.
Classroom blogs make writing authentic. Instead of writing to you, students will be writing to an audience of (at least potentially) millions of Internet browsers.
Classroom blogs are a simple way to connect with parents
Researchers continue to underscore what common sense has always told us: Parental involvement (or lack of) impacts student success. Classroom blogs are quite possibly the easiest way to keep parents engaged and up-to-date on what’s going on in the classroom. They’ll also enjoy commenting on your students’ posts and sharing them with others.
The Economist article, "In praise of misfits," lays out the business-related benefits of what the author calls "creatives," "anti-social geeks," "oddball quants," and "rule-breaking entrepreneurs." While the entire article is well worth the read, we have pulled out a few quotes to help frame the idea that we should work tirelessly to help our school system to support these "misfits." Rather than treat their uniquenesses as deficits, we would do well to build on their actionable strengths and affinities -- qualities that are proving to shape our present, and will surely impact our future. From the article:
Recruiters have noticed that the mental qualities that make a good computer programmer resemble those that might get you diagnosed with Asperger's syndrome: an obsessive interest in narrow subjects; a passion for numbers, patterns and machines; an addiction to repetitive tasks; and a lack of sensitivity to social cues.
Similar traits are common in the upper reaches of finance. The quants have taken over from the preppies. The hero of Michael Lewis's book “The Big Short”, Michael Burry, a hedge-fund manager, is a loner who wrote a stockmarket blog as a hobby while he was studying to be a doctor. He attracted so much attention from money managers that he quit medicine to start his own hedge fund, Scion Capital.
The article goes on,
Entrepreneurs also display a striking number of mental oddities. Julie Login of Cass Business School surveyed a group of entrepreneurs and found that 35% of them said that they suffered from dyslexia, compared with 10% of the population as a whole and 1% of professional managers. Prominent dyslexics include the founders of Ford, General Electric, IBM and IKEA, not to mention more recent successes such as Charles Schwab (the founder of a stockbroker), Richard Branson (the Virgin Group), John Chambers (Cisco) and Steve Jobs (Apple).
All that said, however, there must be balance between the "creatives" and what the article refers to as, "The Organisation Man," or the "'well-rounded' executives." The writer goes on to explain,
Where does that leave the old-fashioned organisation man? He will do just fine. The more companies hire brilliant mavericks, the more they need sensible managers to keep the company grounded. Someone has to ensure that dull but necessary tasks are done. Someone has to charm customers (and perhaps lawmakers). This task is best done by those who don't give the impression that they think normal people are stupid.
All of this hints at the need for the real career-ready skill of knowing simply how to get along -- to not just tolerate differences, but to appreciate and leverage these differences as opportunities to innovate and become more than the sum of our parts. Our learning communities can be (and already are) incubators of the social relationships that, in part, define a student's path beyond graduations, for better or for worse. What if we were so bold as to decide that each student is a learner, learning changes lives, learning happens in different ways, and learning empowers, and therefore we need to ensure that each student feels the work of schooling matters to them and that their strengths and affinities are not only valued, but embraced and employed as essential to the success of the community? Do we need to wait until these "misfits" graduate and enter the workforce to change the following?
Those square pegs may not have an easy time in school. They may be mocked by jocks and ignored at parties.
Because, after all,
. . . these days no serious organisation can prosper without them. As Kiran Malhotra, a Silicon Valley networker, puts it: “It's actually cool to be a geek.”
We, as educators and advocates of all students, have the power to change this trend. There is no need for students to wait until adulthood to find that their strengths matter, and no research suggests this is in the best interest of students, especially those "creatives, oddballs, and/or square pegs among us.
This post was originally published on the All Kinds of Minds blog.
Not every student needs to prepare for a Google-like workplace. And, as popular as STEM is presently, most students don’t want to become software engineers or scientists. But every student, in any job, will collaborate as a member of a team. I once talked with a student who told me he wanted to be a Fed Ex driver. “Just drive around and deliver things,” he said, “No teamwork there.” I urged him to look at the handheld device carried by every driver—the one that communicates with a worldwide network and plugs the driver into a global team.
Every student needs to be prepared for that environment, partly for employment opportunity, but mainly because the deeply embedded mental model of learning and creating as an individual process is obsolete. No one, any longer, can isolate themselves from someone else’s knowledge base, and collaboration has shifted from its earlier incarnation as a social networking skill into the chief way in which we talk to one another in order to get things done. Powerful collaboration is driven by incisive communication—and out of that process come the very best expressions of innovation, creativity, and critical inquiry. In other words, collaboration is now the foundational 21st century skill.
Thinking that students are ‘naturals’ at this is a fallacy. High performance collaboration requires training and the development of key personal skills. For teachers, two initial steps will help launch this process. First, reframe the conversation by using the terminology of ‘teams,’ not group work. Think of your favorite sports team and now call them a ‘group.’ Feel the difference? Teams focus on accountability and commitment; they form for a purpose and operate through norms and shared expectations.
Second, import and adapt the high performance principles common in the work world to teams in the classroom. This requires time, good coaching skills, a relentless focus on the quality of interaction between students, and a set of team tools, including contracts, rubrics, and exercise. But the payoff is noticeable. Once students form teams over an extended period and begin to collaborate well, they learn more, get better at teaching others, produce more powerful products, and enjoy the process. Here are ten principles that can help you design high performance teams:
Thom Markham is a psychologist, school redesign consultant, and the author of the Project Based Learning Design and Coaching Guide: Expert tools for inquiry and innovation for K-12 educators. To download the tools mentioned in the blog, go to the PBL tools page on the website, www.thommarkham.com. If you can’t find what you need, contact him at email@example.com.
A year and a half ago I decided to implement a job-embedded growth model at the suggestion of some of my teacher leaders. They desperately sought time during the school day to engage in professional growth opportunities, learn how to integrate Web 2.0 tools, and develop their own Personal Learning Networks (PLN’s). After some thinking and looking at various options inherent in the current schedule, I decided to cut all non-instructional duties in half to create a Professional Growth Period (PGP). The inspiration for this idea came from Google’s 80/20 Innovation Model where engineers are encouraged to take 20 percent of their time to work on something company-related that interests them personally. Duties that we cut are now assumed by me and my administrative team.
The PGP was launched in September 2011. It virtually gave every New Milford High School teacher two to three, forty eight minute periods a week, depending on the semester, to engage in growth opportunities of personal interest. The only catch was that each staff member had to create and present a learning portfolio at his/ her end of year evaluation conference. This learning portfolio clearly articulated how they integrated what was learned during this time into professional practice. They also had to keep a log detailing what was done during each PGP day throughout the year.
A great deal was learned after I reflected on year one of the PGP. For starters, I read Drive by Daniel Pink this past summer and made a few slight changes. In order to give each staff member a greater level of autonomy, I removed all top-down mandates such as keeping a log and watching a certain number of PD 360 videos. This year teachers had true freedom to learn anything and follow their passions as long as the time was spent to improve NMHS’s bottom line – student learning and achievement. Sample PGP activities include the following:
I also used last year as an opportunity to work with my teachers and better articulate how to compile their learning portfolios. Last week I began conducting end of year evaluation conferences with my teachers. I was extremely eager to see their respective learning portfolios and discover what they had been working on over the course of the year. Let me tell you this, I was not disappointed. As each staff member presented their learning portfolio they all shared how appreciative they were to have this time. Below is a sample from some of the portfolios:
Similar to FedEx days discussed by Dan Pink in Drive, my teachers have been given the opportunity to follow their passions, unleash their creativity, and deliver a learning portfolio that illustrates professional growth to enhance teaching and learning. Based on the conversations I had with teachers after they presented their learning portfolios, they are already beginning to talk about innovative ideas to pursue next year. I am excited to see what some of my other teachers have been working on in the coming weeks and am proud that time during the school day is being used productively.
Warning: I just saw Billy Collins speak, so I apologize if I try to be too poetic.
I'm learning that teaching is a dynamic and personal profession. Every day has solidified that I found myself doing exactly what I should be doing. It is upbeat, energetic, and significant. What I have noticed about myself as a new teacher, however, is that I am still a rookie at managing the circus. It's not just about teaching; I'm pretty good at planning a lesson. It's not about being in front of the class; subbing has definitely prepared me for that. It's about the 1,000 decisions you make daily: when can this student use the bathroom, should the students be allowed to use their notes on the activity, should that child really be working that partner, just to name a few. This is one aspect of the dynamic nature of teaching.
The optimistic part of this is that I think these decisions get easier once you start answering them frequently, and seeing how they play out... in other words "experience." And I know we already read about and discussed these things in class, but I'm going to rock the boat and say that it's completely different than when you're in the line of fire. It's the difference between theory and practice (which I intend to have a full blog about later). But you can have a set of automatic classroom management answers, and this will surely help. But the practice of entering a classroom and thinking on your feet is what is most needed to help you become a better ringmaster of the circus.
Please get the word out! Pass it along to any interested students who fit the criteria... passion for sharing to a broader audience, point of view as a common thread in posts, ability to research through talking to people or finding cool projects that kids and schools are doing.
Seeking students that love to write, want to share great ideas that other kids are doing, and are committed to raising student voice as part of the national discussion. The mission of our website, Just Start: Kids and Schools — to connect educators, parents, and kids in a dynamic community so they can seek and share inspiration from each other. We need your voice as a blogger to highlight ideas, innovations, and actions that are important to you and other kids in your community and around the region/nation/world.
What’s in it for you?
If you are interested, please submit to Allison Zmuda:
According to a post yesterday from PBS journalist John Merrow’s blog Learning Matters: ”Michelle A. Rhee, America’s most famous school reformer, was fully aware of the extent of the problem when she glossed over what appeared to be widespread cheating during her first year as Schools Chancellor in Washington, DC.” His meticulous article (including over 30 footnotes) details the revelation of a confidential memo by one of Rhee’s own consultants that indicated widespread cheating was going on by educators in the district who were erasing wrong answers on students’ tests and putting in right answers. While Rhee did conduct limited investigations into the matter in the late 2000′s, she did not admit the possibility of teacher erasures and that the cheating scandal was far more widespread.
This is serious business, coming as it does from the one educator who has placed the most emphasis on standardized test scores and ”data-based decision making” (e.g. not using common sense or experience to drive educational policy, but purely and simply: numbers). She rewarded educators in her district who got the highest test scores, and fired teachers who had the lowest test scores in their classrooms. In such a tense climate, is it any wonder that teachers and administrators would resort to cheating?
We need to take a good long hard look at this new revelation. Taken along with the recent Atlanta public schools cheating scandal, which has resulted in indictments of over thirty educators in that district, including its superintendent, I believe these events are only the tip of the iceberg and are a direct result of our nation’s overemphasis on standardized testing. I hope that parents, educators, and politicians, will look at these cheating scandals, and at the sheer downside of using standardized testing (see my blog post ”Fifteen Reasons Standardized Tests are Worthless”) and begin to advocate for more sensible and humane ways to assess learning progress in our schools.
Thanks for a fantastic 2013 ASCD Annual Conference in Chicago, Illinois!
Your To-Do List: Action Items for ASCD Leaders
Register for the Whole Child Virtual Conference: May 6–10, 2013
Join ASCD for its third annual Whole Child Virtual Conference. This free online event offers thought leadership discussions; presentations from leading authors and experts; and an exploration of the steps outstanding schools, communities, and individual countries take as they move along the continuum of a whole child approach—from implementation to sustainability to culture. No matter where you are on this continuum, you’ll find lessons you can learn and questions you can ask to improve and grow your schools.
This year the conference will include 24 sessions over 7 days between the hours of 10:00 a.m. and 5:00 p.m. eastern time, with sessions on May 2 and 3 specifically for Australasian and European audiences. This year’s conference speakers include authors and experts Thomas Armstrong, Michael Fullan, Andy Hargreaves, Eric Jensen, Wendy Ostroff, William Parrett and Kathleen M. Budge, Pasi Sahlberg, and Yong Zhao.
Sessions will also feature presentations from ASCD Emerging Leaders, ASCD’s Outstanding Young Educators Award winner, the recipient of Vision in Action: The ASCD Whole Child Award, and members of ASCD’s Whole Child Network of Schools.
Registration is now open. Go to www.ascd.org/wcvirtualconference to sign up.
ASCD Nominations Committee Applications Open in May
ASCD is seeking ASCD leaders who are interested in serving on the 2013–14 ASCD Nominations Committee. More information—the committee’s charge, qualifications for service, and time commitment—will be available starting May 1 on www.ascd.org. ASCD will be accepting applications May 1–31. We invite ASCD leaders to consider their interest in this opportunity over the next few weeks before the application becomes available.
ASCD Leaders in Action: News from the ASCD Leader Community
ASCD Student Chapters Help Chicago’s Hungry During ASCD Annual Conference
On March 15, 46 ASCD Student Chapter members volunteered to make a difference in the fight against hunger in Chicago. Working together the Friday morning before ASCD’s Annual Conference, the students packaged more than 15,000 pounds of food to help feed the nearly 678,000 people who rely on emergency and supplemental food from the Greater Chicago Food Depository. Thank you and congratulations to our ASCD Student Chapter volunteers! Read the full Conference Daily article.
ASCD Forum Session at ASCD Annual Conference Gives Educators a Voice on Teacher and Principal Effectiveness
On March 17, ASCD Past President Debra Hill facilitated a discussion of the ASCD Forum topic “how do we define and measure teacher and principal effectiveness?” Ten ASCD leaders stepped forward to help lead the discussion:
· Jason Flom, ASCD Emerging Leader
· Ben Shuldiner, Position Advisory Committee Member
· Amy Vanden Boogart, ASCD Emerging Leader
· Jeffrey Lofthus, Alaska ASCD Executive Director
· Daina Lieberman, ASCD Emerging Leader
· Mamzelle Adolphine, Professional Interest Community Facilitator
· Laurie McCullough, Virginia ASCD Executive Director
· Alice Wells, Arizona ASCD Executive Director
· Matthew Cotton, ASCD Emerging Leader
· Torian White, ASCD Emerging Leader
Session attendees stepped up to the front of the room to share their thoughts and also posted tweets to the #ASCDForum hashtag. Many thanks to the ASCD leaders who participated to make this session a success!
Congratulations to ASCD Affiliate Recognition Award Winners
Please join ASCD in congratulating the ASCD Affiliate Recognition Award Recipients:
Two affiliates were recognized for the 2013 Overall Excellence Award: Iowa ASCD, for its increased focus on integrating technology into professional learning opportunities and their influence and advocacy work with ASCD, and New Hampshire ASCD, for its work to increase membership and provide increased professional learning opportunities, such as Common Core workshops.
In addition, New Jersey ASCD received the Area Excellence Award for Programs, Products, and Services for their leadership in their state as a trusted source for professional learning. Texas ASCD received an Exceptional Progress Award in Influence and Policy, and Alberta ASCD, Ohio ASCD, and Vermont ASCD were all recipients of the Exceptional Progress Award in Programs, Products, and Services.
Welcome to the “Educating Beyond Disabilities” Professional Interest Community
Please join ASCD in welcoming our newest Professional Interest Community, facilitated by 2011 ASCD Emerging Leader Christina Yuknis. Please join her group on ASCD EDge.
Tennessee ASCD Featured in ASCD Inservice Blog Series
Weasked some of our affiliate leaders to tell us how the implementation of the Common Core State Standards (CCSS) has been going in their home states. In the sixth post of the series, Tennessee ASCD President-Elect John Combs writes about the challenges and successes that Tennessee has had with CCSS implementation.
Meet ASCD President Becky Berg
Becky J. Berg is from a family of educators. "My dad was a school board president; my mom was a career educator; and my sister, my grandmother, and my great-grandfather were educators," she says. Despite the genetic pull, Berg wasn't completely convinced she would follow in the family's footsteps until her experience as a summer camp counselor while she was in college. It was then that she realized how much she loved working with kids. Read the full Conference Daily article.
Congratulations to the 2013 Outstanding Young Educator Award Winners!
ASCD salutes a new generation’s passion for education excellence through this year’s selection of two Outstanding Young Educator Award winners: Joshua Garcia, deputy superintendent of Tacoma Public Schools (Wash.), and Parkville High School (Parkville, Md.) teacher Ryan Twentey. Twentey teaches art, photography, and interactive media production and also serves as the school’s technology liaison. Read the full Conference Daily article.
Interactive ASCD 2012 Annual Report Features ASCD Leaders
Check out the ASCD 2012 Annual Report, entitled “Creating Solutions: The ASCD Revolution in Motion.” This interactive report features videos footage of ASCD leaders, including ASCD Emerging Leader Steven Anderson, Florida ASCD President Alina Davis, Alabama ASCD Executive Director Jane Cobia, ASCD Board Member Harriet Arnold, and Connecticut ASCD President David Cormier.
Throughout April at wholechildeducation.org: Principal Leadership
Principals are the key players in developing the climate, culture, and processes in their schools. They are critical to implementing meaningful and lasting school change and in the ongoing school-improvement process. Principals who have a clear vision; inspire and engage others in embracing change for improvement; drive, facilitate, and monitor the teaching and learning process; and foster a cohesive culture of learning are the collaborative leaders our schools need to fully commit to ensuring each student—and school staff member—is healthy, safe, engaged, supported, and challenged.
What qualities do principals in today’s (and tomorrow’s) schools need to fulfill their roles as visionary, instructional, influential, and learning leaders?
There are two episodes of the Whole Child Podcast in April for you to download and share. The first episode, “Leveling and Raising the Playing Field,” features school staff from Oregon’s Milwaukie High School, winner of the 2013 Vision in Action: The ASCD Whole Child Award, and is available now. On April 11, the second episode will be available. It will focus on principal leadership and include guests Kevin Enerson, principal of Whole Child Network school Le Sueur-Henderson High School in Minnesota, and Jessica Bohn, ASCD Emerging Leader and principal of Gibsonville Elementary School in North Carolina.
The Best-Case Scenario
As we review and reinforce our schools’ safety measures, we aren’t planning for the worst-case scenario that might happen; we are working to make sure the best-case scenario—where schools are learning environments that are physically, socially, and emotionally safe for students and adults—is an everyday occurrence that does happen. Read more on the Whole Child Blog.
In February and March, we looked at what we, as educators, believe is crucial to making our schools safe—not just physically safe, but also safe places to teach and learn. Listen to the Whole Child Podcast with guests Joseph Bergant II, superintendent of Chardon Schools in Ohio; Howard Adelman, professor of psychology at UCLA and codirector of the School Mental Health Project and the Center for Mental Health in Schools (a whole child partner); and Jonathan Cohen, adjunct professor in psychology and education at Teachers College, Columbia University, and president and cofounder of whole child partner National School Climate Center.
Have you signed up to receive the Whole Child Newsletter? Read the latest newsletter and visit the archive for more strategies, resources, and tools you can use to help ensure that each child is healthy, safe, engaged, supported, and challenged.
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