Not So Super Bowl Lesson

This past Thursday for Mrs. Heise’s visit I planned a lesson discussing advertising, its merits, and the effect it has on stock prices. To execute these objectives and add some relevancy to the lesson we watched five of the most popular Superbowl-ads from last year and I asked students to analyze them from two different perspectives. That of a consumer and potential customer, and from the opposite angle of an investor in the companies whose ads we were watching. Students appeared engaged and I believe the activity ignited some good discussion points and asked students to think in ways they might not normally.  After viewing the commercials I asked students to get together in groups and write on large poster-sized paper their two favorite commercials, the two they disliked the most, and the reasons why. Also, on the board I wrote the stock prices for five commercials we watched before and after they aired at the Superbowl. The point or major theme I was trying to present was that many different factors dictate the price of a stock and the reasons for and against paying upwards of 3 million dollars for a thirty-second commercial.  In my discussion with Mrs. Heise after the class she gave me some really good advice pertaining to ways in which the lesson could have been more focused and clear. These were not points completely unbeknownst to me,  but was good to hear them  verbalized by Mrs. Heise and really encouraged me. While I know students realize I care and try hard to do a good job, there are definitely some ways in which I am still figuring out how to tighten up my lessons and create a clear and concise theme for each class. I look forward to implementing the ideas and strategies we discussed and I know that while I am still learning and in the infancy of becoming the teacher I want to, I can see it on the horizon.



Comments




  • Hey Jacob, great original idea for a lesson.  I'd be curious to know what your lesson objectives were, how it was measured or assessed, and what your conversation with Mrs. Heise produced.  As you mention that you both shared some of the same ideas for improvement, I'm very interested to know what those were.  Additionally, I have a few friends who will be teaching economics this coming year and I will most certainly be referring them to this blog post to use this idea.  Thanks!

    Michael_Marzano, 9 months ago | Flag

Inappropriate Flag

Flagging notifies the ASCD EDge webmaster of inappropriate content. Please flag any messages that violate the Terms of Service. Please include a short explanation why you're flagging this message. Thank you!

If you believe this content violates the Terms of Service, please write a short description why. Thank you.

Inappropriate Comment Flag

Flagging notifies the ASCD EDge webmaster of inappropriate content. Please flag any messages that violate the Terms of Service. Please include a short explanation why you're flagging this message. Thank you!

Email Friends

Your First Name (optional)

Email Addresses (comma separated)

Import friends

Message to Friends (optional)

Are you human?

Or, you can forward this blog with your own email application.

Terms of Service